That'll Fish
A fast-paced fishing anthem built to capture the chaos, humor, and obsession that define life on the water. The film blends raw action with sharp visual moments, celebrating fishing culture without taking itself too seriously.
services
Concept
Built from real days on the water
Columbia PFG set out to reinforce the brand through a seasonal campaign rooted in the reality of fishing. The goal was to speak directly to core anglers by creating work that felt honest, lived-in, and reflective of PFG’s deep understanding of the people, places, and moments that define time on the water.
Capture
5 Shoot Days. 34 Cast & Crew Members
Each day introduced a new crew, environment, vessel, and set of conditions. The approach balanced intentional storytelling with space for the unscripted—building a framework that allowed authentic moments to unfold naturally. All while relying on one unpredictable constant: people still had to catch fish.
Output
An Anthem and a Full Content System
- Spring 2024 Anthem
- Product-Driven Films
- Social Video Content
- 29 Unique Video Deliverables
- Comprehensive Stills Library
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