Pelican
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Aegis Series Launch
For the Spring Seeding Campaign with Pelican, the goal was to spotlight their rugged line of backpacks, travel cases, and gear built for serious adventure. Using our proven creator communication system and tapping into FISKA’s extensive network, we emphasized Pelican products durability and reliability—products made to travel well, no matter where the trail leads.
The Ask
Product Positioning & Market Visibility
Pelican partnered with FISKA to elevate awareness and demand for its rugged backpacks, travel cases, and adventure-ready gear through two coordinated seeding campaigns. The objective was to position these products as essential equipment for serious travel, outdoor exploration, and high-impact use—reinforcing Pelican’s reputation for durability while expanding relevance across new lifestyle and adventure audiences.
Strategy
Creator Network Activation & Campaign Architecture
FISKA deployed its established creator communication and management system to identify, vet, and activate talent aligned with Pelican’s adventure, travel, and outdoor positioning. Product seeding was strategically placed with creators whose audiences value reliability, function, and performance-driven gear.
Leveraging FISKA’s extensive industry relationships and internal campaign operations team, we managed end-to-end execution—from creator outreach and logistics to deliverable tracking and content approvals. Campaign structure prioritized consistent storytelling, platform optimization, and scalable deployment across multiple creator verticals.
Insights
Content Credibility
Performance data confirmed that audiences responded most strongly to unscripted, field-based content showing real-world wear, travel conditions, and long-term use. Durability messaging resonated most when demonstrated through experience rather than direct claims.
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Results
Scalable Campaign Impact
The two seeding campaigns generated sustained, high-quality content across social platforms, increasing brand visibility within key adventure and travel markets. Coordinated creator activation delivered consistent messaging and extended campaign lifespan beyond initial placements.
Beyond individual campaign performance, FISKA established a repeatable seeding and creator activation system for Pelican. This infrastructure now supports ongoing product launches and category expansions, enabling efficient scaling, improved content ROI, and long-term creator partnerships.
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