.avif)
Sitka Fish Anthem
A new chapter begins for Sitka Gear. We partnered with the historic brand to help bring them into the fishing world, built from the ground up around America’s toughest angling pursuits. Over the course of a year in the field, we embedded with professional anglers and seasoned guides, chasing moments that can’t be staged. Long days, missed shots, blown weather windows, and the quiet grind it takes to do this at the highest level.
This anthem isn’t about the gear alone, it’s about the people who live in it, the places that shape them, and the grit required to keep showing up when no one’s watching.
services
Concept
A New Arena for a Historic Brand
Launch Sitka into the fishing space with a statement piece that captures some of the most revered angling in the lower 48. The campaign was built to balance freshwater and salt, fly and conventional, ensuring relevance across key markets while avoiding familiar pursuits. From the outset, Sitka chose to bypass expected species like trout and lean into grittier, alternative fisheries—approaching fishing with the same big-game mindset that defines the brand.
Capture
Lean Crew. Real Conditions.
20 Shoot Days
4 Regions
8 Unique Environments
A small, efficient crew—Director/DoP, 1st AC, and Photographer—set out to capture the anthem alongside three hero documentaries and a comprehensive library of product and social content. Working lean allowed the production to stay mobile and responsive, chasing fish, adapting to conditions, and following the story as it unfolded in real time.
Output
One Anthem, Many Stories
- Spring 2026 Anthem
- Product-Driven Films
- Social Video Content
- 3 Short Documentary films
Related Projects
.avif)
.avif)
.webp)
.png)