Bergara BTi30
BTi30 Product Launch
The BTI30 marked Bergara’s first suppressor launch in a long-cycle, high-consideration market where education, dealer coordination, and lifecycle marketing directly influence sales performance. Success required disciplined execution across email, web, content, and retail support—while managing extended research periods and fragmented customer journeys.
Challenge
Market Entry & Launch Infrastructure
Entering the suppressor category required building a complete go-to-market system from the ground up. Bergara needed a launch structure that aligned product positioning, dealer support, demand generation, and post-launch lifecycle marketing—ensuring the BTi30 entered the market with clarity, momentum, and long-term scalability.
Strategy
Integrated Launch Architecture
FISKA designed and executed a complete go-to-market framework to support Bergara’s entry into the suppressor category. We developed the launch calendar, channel strategy, and campaign architecture to align product education, dealer enablement, and demand generation.
Our team led cross-channel execution across email, web, content, and social, supported by lifecycle automation and performance tracking. Creative, production, and merchandising assets were developed within a unified system to ensure consistent positioning and efficient deployment. This structure allowed Bergara to enter the market with a coordinated, scalable launch model rather than a single-event campaign.
Insights
Buyer Behavior & Lifecycle Performance
Launch performance data reinforced the importance of structured education and lifecycle sequencing in high-consideration product categories. Buyers engaged most consistently with content that guided them through research, comparison, and validation stages.
Audience segmentation confirmed that existing Bergara customers represented the strongest early conversion segment, validating a retention-first acquisition strategy. Coordinated ambassador and field content extended campaign longevity, demonstrating that sustained credibility-building outperforms short-term promotional tactics in complex buying environments.
Results
Scalable Growth & Market Positioning
The BTI30 launch established a repeatable, performance-driven go-to-market system for Bergara’s suppressor platform. Integrated campaign execution generated consistent traffic, engagement, and conversion throughout the launch cycle while supporting dealer sell-through and DTC growth.
More importantly, the infrastructure built for BTI30 now serves as the foundation for future product releases. Bergara operates with a scalable launch model that supports long-term category expansion, faster time-to-market, and improved return on marketing investment.
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