Connect your brand to engaged anglers and hunters.

We help outdoor brands reach passionate, high-intent audiences through storytelling that performs.
Two people wearing camouflage jackets and waders standing back-to-back in shallow water, one holding a fishing rod and the other a camouflaged rifle.

what we do

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Flylords and Split Reed together form the most trusted, highest-engagement media network in fly fishing and waterfowl hunting — reaching millions of passionate, gear-driven outdoorspeople where they read, research, and buy.

Black crossed wrench and screwdriver icon representing tools or web design services.Icon of a web browser window with a rectangular sidebar and two horizontal lines representing text.

Product Launches

Launch with impact. We blend editorial, social, and digital campaigns to get your new product in front of the right audience fast.

Simple black photo gallery icon with a landscape image inside a rounded square frame.Icon showing two overlapping landscape images, symbolizing a gallery or photo album.

brand storytelling

Stories with soul. We bring your brand’s story to life through series like Behind the Brand. By adding a human element to your narrative, we connect audiences to what makes your brand matter.

Black paper plane icon angled upward to the right.White right-pointing play button icon on black background.

lead generation opportunities

Grow your audience with purpose. From giveaways to sweepstakes, we help you capture quality leads that last.

Black icon of a mind map with a central circle connected to six outer circles.Icon of a central circle connected to five smaller circles, representing a network or connection.

High-Impact Content Series Sponsorships

Be part of the story. Align your brand with our flagship series and original films that connect the outdoor world.

Folding knife with engraved blade stuck into moss-covered log in a forest setting.
Smartphone displaying custom fishing reel style options next to two fishing reels with river map etchings.
Two gray Pelican brand hard-shell cases, one large and one smaller, standing on grass in front of a weathered red rusty metal wall.
Man in a hoodie holding a fishing rod standing on a wooden pier overlooking a calm sea under a cloudy sky.
Folding knife with engraved blade stuck into moss-covered log in a forest setting.
Black crossed wrench and screwdriver icon representing tools or web design services.Icon of a web browser window with a rectangular sidebar and two horizontal lines representing text.

Product Launches

Launch with impact. We blend editorial, social, and digital campaigns to get your new product in front of the right audience fast.

Smartphone displaying custom fishing reel style options next to two fishing reels with river map etchings.
Simple black photo gallery icon with a landscape image inside a rounded square frame.Icon showing two overlapping landscape images, symbolizing a gallery or photo album.

brand storytelling

Stories with soul. We bring your brand’s story to life through series like Behind the Brand. By adding a human element to your narrative, we connect audiences to what makes your brand matter.

Two gray Pelican brand hard-shell cases, one large and one smaller, standing on grass in front of a weathered red rusty metal wall.
Black paper plane icon angled upward to the right.White right-pointing play button icon on black background.

lead generation opportunities

Grow your audience with purpose. From giveaways to sweepstakes, we help you capture quality leads that last.

Black icon of a mind map with a central circle connected to six outer circles.Icon of a central circle connected to five smaller circles, representing a network or connection.

High-Impact Content Series Sponsorships

Be part of the story. Align your brand with our flagship series and original films that connect the outdoor world.

let's take your story outside

We work best with brands that like to think big and push boundaries. If that sounds like you, let’s hop on a call and get the ideas flowing!

Contact us

Brand Partnerships & New Business
Person in camouflage jacket and pants holding a rifle, standing on grassy hill against a bright white sky.
White upward-pointing chevron arrow on a black background.