Benchmade
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Kitchen Not Required
Benchmade partnered with FISKA to support the launch and repositioning of key products across water ready, culinary, and lifestyle categories through creator led storytelling. Using a multi campaign seeding framework, FISKA paired each product with carefully selected creators based on use case, audience alignment, and content style. By activating anglers, chefs, outdoor professionals, and adventure creators, products were showcased in real world environments on the water, at camp, in the field, and around the fire reinforcing performance, versatility, and authentic brand alignment.
The Ask
Putting Product to the Test
Benchmade partnered with FISKA to launch and revisit key products across multiple categories—from water-ready knives to culinary tools and lifestyle accessories—with the goal of driving authentic awareness through creator-led storytelling. The ask was to place these products into real-world environments and into the hands of trusted creators who could demonstrate long-term performance, versatility, and brand affinity across fishing, hunting, cooking, and outdoor lifestyles.
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Strategy
The right creators, by Design
FISKA approached the partnership through a multi-campaign seeding framework, pairing each product with a highly intentional mix of creators based on use case, audience alignment, and storytelling style. By activating anglers, chefs, pitmasters, outdoor photographers, and adventure professionals, we ensured each product was showcased in environments where it naturally belonged—on the water, at camp, in the field, and around the fire.
Insights
Perfomance in Real World Settings
Rather than treating seeding as a single content push, FISKA leaned into depth and authenticity, encouraging creators to share long-term testimonials, field-tested reels, and real-life use rather than one-off posts.
Across the Culinary, Not Just a Hat, Waterline (Revisit), and Dark Water Adira campaigns, this resulted in a diverse mix of unboxings, in-feed storytelling, reels, carousels, and story sequences that highlighted durability, design, and everyday utility while reinforcing Benchmade’s legacy and trust within the outdoor community.
Results
Content that Scales
Across all seeding campaigns, FISKA activated 100+ creators, generated 350+ pieces of social content, and delivered a combined reach of 4M+ total audience impressions.
The campaigns exceeded content and creator targets, drove strong engagement across feed, reels, and stories, and positioned Benchmade products as trusted tools through authentic, performance-driven storytelling across multiple verticals.
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