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Flylords. Split Reed.
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Person fly fishing in dark blue calm water near a rocky shore.
Off-road vehicle on a trailer under a starry night sky with a light trail passing in front.
Silhouetted person walking with a dog on a hill during an orange sunset.
The Definitive Voice of Fly Fishing
The leading authority in Waterfowl Hunting

The definitive Voice of Fly Fishing

Person wearing a hoodie with fishing graphics holding a fishing rod and standing on a wooden dock over water at sunset.
Person holding a large brown trout with water dripping back into the river.

about flylords

Inspiring Anglers to protect the water we know and love.

Founded in 2012, Flylords is the definitive online magazine for all things fly fishing. Our team of experts work together to test new products, explore interesting stories, and give people the knowledge to go out and recreate on the waters we all know and love.

Flylords Mag
5M+

anglers reached per month

63M+

annual social impressions

#1

fly fishing media platform

The definitive Voice of Fly Fishing

Person in camouflage and waders holding a shotgun walking through water during sunset.
Close-up of a brown dog's face focusing on its eye with a blurred background.

about Split Reed

Dedicated to bringing the waterfowl community together.

Split Reed is a digital media company built around a shared passion for waterfowl and waterfowl hunting—a space where stories, knowledge, gear, and ideas come together to grow. Through powerful photography, compelling stories, podcasts, social platforms, we engage a passionate audience across the globe.

Split Reed Website
2M+

hunters reached per month

22M+

annual social impressions

#1

waterfowl media platform

let's take your story outside

We work best with brands that like to think big and push boundaries. If that sounds like you, let’s hop on a call and get the ideas flowing!

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Brand Partnerships & New Business
Two people in camouflage jackets and waders standing back to back knee-deep in water, holding a fishing rod and a rifle respectively.
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