Flavor on the Fly
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Flavor on the Fly is a series we created to celebrate local food, culture and connection to the natural world. Hosted by Chef Ranga Perera, this series encapsulates the way food connects people from all walks of life. Here’s how we utilized our production team along with our various sponsors to create an original film series to drive engagement to the platforms of all parties involved in the project.
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Challenge
A New take on Cooking
Flavor on the Fly is a series dedicated to fly fishing, food, and community through the eyes of chef and angler Ranga Perera. Born in Sri Lanka, Perera grew up inundated with the flavors and recipes of his family and culture. As a young kid, Perera moved stateside to California where he further developed his love for cooking. With an inherent culinary talent but no formal training, an Italian chef and restaurant owner took a chance on Ranga, catapulting Ranga’s love for cooking.
Balancing local and exotic ingredients, Perera is a master of flavor. He draws inspiration from the places he goes, the people he meets, and the environments he immerses himself in. Flavor on the Fly is a culmination of Ranga’s passions
Capture
Exploring The Northeast
In each episode, Ranga explores the Northeast through a unique lens as he incorporates each fishery seamlessly into meals set around building community and shared experiences. Flavor on the Fly offers a unique look into the full-circle, exploratory nature of food and fly fishing.
The Result
Promotional Strategy
Through a well-articulated promotional strategy coordinated between brands, we blended PR, and digital/social tactics to make sure there were crowds of excited people at each stop on our journey. We convened at breweries, fly shops, and community shops to promote the film series.
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