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Pelican Reset System
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Pelican came to us with a problem worth solving: how to introduce the RESET system in a way that felt real, rugged, earned, and lived in.
So we went where the system would be tested, not staged. Different hunters. Different landscapes. Cold mornings, long walks, and gear that had to adapt on the fly. Over time, a simple truth revealed itself: one case, endlessly reconfigured, moving from pursuit to pursuit without missing a beat.
We built a hero film and a full content library around that idea, not to tell people what RESET is, but to show what it does. Because the best gear doesn’t define the hunt. It keeps up with it.
services
Concept
Designing for Real Use
Create a 60sec spot that highlights the modularity of Pelican’s new RESET system. Different hunts, different tools, same case.
Capture
3 Days
3 Talent
Production leaned into a tight, low impact approach that allowed the nimble team to capture efficiently. Each day dedicated to a unique hunt pursuit allowed the team to effectively showcase the modularity of Pelican’s new RESET system.
Output
Hero Video 60s
3x 30s, 15s cutdowns
Library of OOH and product photography
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