Mercury V10 Verado Launch
Mercury set out to launch the new V10 350hp and 425hp Verado engines with authority. Shot in Miami, Florida, this three-part campaign was built to communicate raw performance at the highest level of outboard innovation. Anchored by a hero launch film introducing the V10 platform
From wide-open throttle to controlled precision in tight water, the films highlight the power, responsiveness, and confidence the V10 Verado delivers across disciplines. The result is a launch that positions Mercury at the forefront of high-horsepower performance, built for boaters who expect nothing less than total command on the water.
services
Concept
Launch Mercury’s new Verado Lineup with a splash. Ensure speed, handling, hole shot are captured in an exciting way that emphasizes performance and sheen.
Capture
A robust crew spent a single day in miami capturing this launch film, alongside photography and performance social content. Streamlined, efficient, and exciting.
Output
30sec V10 Hero
15, 06s cutdowns
Library of stills
Library of motion
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