Eight One-Hundredths of a Second

Two fly fisherman standing in a flood tide
Commercial

In this film, we captured the fleeting, almost imperceptible moment between trigger and target, where precision meets instinct. Every USA-made, hand-crafted shell becomes a study in perfection, and we framed it in a gritty, surrealistic cinematic language that mirrors the tension, texture, and reverence of the craft. The result is a visceral experience that lets viewers feel the artistry, the focus, and the almost mystical pursuit of a perfect shot.

services

Writing
Casting + Talent Management
Creative Direction
Post Production
Still Photography

Concept

Core Tenants

Create a piece that highlights the core of Boss. Made in USA, hand crafted shells, built for performance.

Two people wearing camouflage jackets and waders standing back-to-back in shallow water, one holding a fishing rod and the other a camouflaged rifle.

Capture

Field & Factory

2 Shoot days

12 Cast & Crew

A combination of in field and controlled interiors were captured to bring this piece to life. Given our strict timeline and boarded approach wildlife was introduced via invisible VFX and archival imagery which allowed production to flow quickly through our expedited timeline while maintaining the pieces signature look.

Two people wearing camouflage jackets and waders standing back-to-back in shallow water, one holding a fishing rod and the other a camouflaged rifle.

Output

Brand Antem

60sec Spot

White upward-pointing chevron arrow on a black background.