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Love Your Craft
Cossette partnered with us to produce an anthem campaign for the launch of Alumacraft’s redesigned 2025 fishing boats. Shot over five days in northern Vermont, the film takes a deep dive into fishing culture, capturing an honest, connected portrayal of life on the water. The goal was to reinforce Alumacraft’s understanding of the sport and the people who live it, strengthening the brand’s connection with its core audience and positioning these boats as tools built for true anglers.
services
Concept
Built for Anglers
Launch alumacraft’s next generation of fishing boats with an anthem that connects the brand to their core consumers.
Capture
Shot Where the Brand Lives
5 Days
8 Boats
4 Talent
The production took place on Lake Champlain, a location that exhibits massive environmental diversity. From weedy back bays, to towering cliffs, we scheduled the production to migrate north throughout the shoot window spanning over 20 miles of lake. We worked with local anglers to scout locations for their aesthetic qualities and fishability, ensuring efficient production timelines and organic angling success. The marriage of scripts, storyboards and authentic docu shooting styles gave the client everything they expected with some sugar over the top.
Output
An Anthem for True Anglers
Hero Video 60s
30s, 15s cutdowns
3x 30sec Supporting narrative spots
Library of OOH and product photography
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