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Outdoor enthusiasts, especially hunters and anglers, are among the highest-value travelers in America. Fiska knows how to reach and engage these audiences. We take a consultative approach to every partnership, connecting destinations with the right travelers through authentic storytelling and targeted distribution across our media channels.
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Australia wanted to promote a hidden gem: fly fishing. A sport that few associate with Australia, despite some of the most underrated angling in the world.
We worked with Tourism Australia to create an original three-part mini series that not only highlights fly fishing, but tells the story of the guides and anglers that make it special.
Three-part mini series: Snowy Mountains, Sydney Harbour & Wessel Islands
Robust promotion across Flylords & Fiska's channels
Photo and video assets delivered for Tourism Australia's own marketing use
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In 2020, Colorado faced a real challenge: how to encourage people to safely use the outdoors in the midst of a global pandemic while keeping tourism alive.
Our editorial team created "Tailwater Tales" a, custom article series promoting angling on the Yampa and Blue Rivers. Two of the most popular and iconic fishing destinations in the state.
Multi-faceted series promoting Colorado angling destinations
Extensive promotion via Flylordsmag.com and Fiska's social channels
Evergreen content still referenced and cited years after the pandemic
Oswego County's tourism board was looking for new ways to promote angling and hunting in Upstate New York, interested in outside-the-box campaigns combining content creation and targeted distribution.
Leveraging the teams at both Flylords and Split Reed, Fiska built a holistic partnership package: asset production, campaign concepting, and targeted promotion to a verified audience of hunters and anglers.
Photo and video asset production delivered to Travel Oswego for additional marketing use
Video and editorial publication highlighting Oswego angling
Split Reed content promoting hunting across the region
7M+ anglers and hunters monthly — the highest-value destination travelers in America.
We don't run ads. We create real stories about real places that resonate with passionate outdoor communities.
From concepting to distribution, Fiska handles everything — video, editorial, social, and paid.
