SIMMS G3

Our friends at Simms tasked us with promoting their g3 wader relaunch. We wanted to prove durability, ruggedness and mobility. Armed with a mission, some vintage lenses, and a lot of caffeine, we set out to the mountains of Calgary with our guide Paula Shearer. Calories were burned and hard drives were filled. This 60s commercial is a synopsis of the adventure and a showcase of waders that stand up to some serious abuse.