COLUMBIA PFG x CAPTAINS FOR CLEAN WATER

Columbia came to us with an opportunity to join them in battle. A fight that impacts anglers all through South Florida. The goal was to raise awareness for the non-profit, Captains for Clean Water, and make it clear what’s at stake.

We concepted four short form films, to be shot over one week, with three major characters. Our goal was to put a face to the issues, to make them feel personal, and to avoid doom and gloom. The films are meant to inspire, uplift, and showcase WHY this fight is important and what we are at risk of losing. We created a concept to transcend the entire angling community and connect us through the core of why we get out there.